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Reteki · 2022

Reteki

Consumer rentals and corporate sales — two products, one brand

Reteki consumer and business platform overview
Role
Product Designer (UX/UI)
Project type
Web, mobile app, motion design
Year
2022

Overview

Reteki rents and sells devices to individuals and companies. I designed distinct web and app experiences for each audience — simple self-serve for consumers, robust tooling for businesses — without fragmenting the brand.

Responsibilities

  • Separate UX flows for consumers and business accounts while preserving one brand system
  • E-commerce journeys from browse to checkout for rentals and purchases
  • Corporate capabilities: multi-account management, payments, and analytics views
  • Motion graphics to support marketing and in-product storytelling
  • Close collaboration with engineering on responsive implementation
  • E-commerce
  • User Research
  • User Experience Design
  • Interaction Design
  • Motion Graphics & Animation

Consumer experience

A streamlined path from catalog to checkout, optimized for mobile and repeat renters.

Reteki consumer interface

Corporate platform

Advanced account structures and operational views for teams managing fleet-scale orders.

Reteki business dashboard

Outcomes & lessons learned

  • 2Audience modesConsumer & corporate
  • Web + AppPlatformsShared design language

Lessons

  • Dual-audience products need shared components but different information architecture — not two unrelated sites.
  • Motion helped explain rental vs. purchase models faster than static screens alone.

Summary

Reteki ships as one brand with two tailored experiences — giving each audience the right depth without duplicate design systems.