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Zona Herragro · 2023

Zona Herragro

A private B2B marketplace built to streamline agricultural supply

Zona Herragro marketplace interface
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Role
Product Designer (UX/UI)
Project type
Private B2B e-commerce, web & app
Year
2023

Overview

Outdated tooling was slowing sales and logistics. We designed a private web and app platform so customers and staff could order, coordinate, and operate from one coherent experience.

Responsibilities

  • UX/UI for a closed marketplace for customers and internal teams
  • Catalog, ordering, and logistics flows tuned to agricultural supply chains
  • Motion and visual design supporting brand trust in a technical category
  • Alignment with engineering on a responsive, operations-ready product
  • E-commerce
  • User Research
  • User Experience Design
  • Interaction Design
  • Graphics Design

B2B marketplace

Ordering and catalog patterns built for repeat B2B buyers — not a repurposed consumer shop.

Catalog and ordering screens

Operations & brand motion

Visual design and motion reinforce reliability in a category where trust drives conversion.

Operations and product views

Outcomes & lessons learned

  • B2BPrivate platformCustomers & employees
  • Web + AppDeliveryUnified UX

Lessons

  • B2B marketplaces need clarity on roles and permissions early — IA is the product.
  • Motion can humanize industrial categories without sacrificing professionalism.

Summary

Zona Herragro now presents a modern digital front door for supply operations — easier to buy, easier to run, and aligned with how the business actually works.